Why animation?

Even the best ideas, products, and services need tools to transmit their values and benefits to reach their target audience. Animation has the possibility to visualize these values in engaging ways because it is an easy-to-understand, customizable tool for delivering messages.

In this guide, we discuss how an animated film can support your project.

• It helps you stand out and makes your message memorable

A catchy animation with unique graphics creates interest. Therefore it helps the audience remember your product/service/project. Moreover, animation is excellent for distribution on various social media platforms. 

*With this is mind we created an engaging animation for the SeaClear project. They used the animation in all their platforms and media presentation, and become the #IAPH2022 Sustainability Awards Winner.

• Ensures a better understanding of the product/service

Secondly, some complex products/services are difficult to understand without an explanation. An animated video is an excellent way to introduce such projects, products or services. In other words it helps present your audience the benefits of your product simply and straightforwardly.  According to Wyzowl’s 2022 State of Video Marketing report, 94% of people have watched an explainer video to learn more about a product or service.

*We created an easy-to-understand visual for the Andvance project. Which helped them present the concept of a complex research to the general audience.

• Supports commitment and conversion

Motion picture content is a more and more prevalent medium in user orientation. For instance it typically elicits a higher-level user commitment and engagement. That is why become a crucial marketing tool, and led 86% of businesses use video.

* The Sapientia University used their animated campaign video to generate more conversation around enrollment period. 

• Provides a more efficient search engine optimization

Similarly, an animated video can increase your Google ranking. As a video content itself and by contributing to more key factors, for example spending more time in your platform. 

• Economical

Above all, animation offers endless possibilities. There are so many styles, techniques, and formats that choosing the best plan for your needs and budget doesn’t have to be a mind-breaker.

*Animation comes to the rescue where live-action videos get to their limitations. Like in this project we made for the European Commission about the real events of 2021 in Afghanistan.

In conclusion, in the rise of social media presence, generating organic search result and creating trustworthy brand identity, animation is becoming a more and more useful tool to visualizing engaging content.