Animation: if you choose it, keep this in mind

What makes a great animation? In the last article we discussed the different ways animation can bring value to you. Now we continue with a few principles to keep in mind if you wish to promote your idea with animation. 

• Clear outlines

It is crucial to know the purpose of your video. What message do you want to transmit, who is your audience, where do you want to distribute it, and what result do you seek? With the answers, you can create an effective process for the production and have the desired result. 

• Be short and concise

The average video watch time is becoming shorter and shorter. Firstly consider how much information your target audience will be able to absorb. And then formulate the message as concisely as possible. The benefit of animation is that long verbal messages are replaced with visual elements. 

• Choose a uniform style 

This decision has two components. First of all the style should be one that your audience can connect with your brand and your message. Secondly, from a more technical point of view: the graphic elements, colors, and movement should match in style.  

• Ratio

In animation transmitting information is happening in more channels. Via visual elements, narration, text and sounds. Use this components in a complementary way to express your message. Make sure that the information is not redundant.

• Storytelling

Animation helps the viewer identify with the message. Instead of communicating a general idea, you can present a specific problem and offer a solution to it. You may even create a story based upon the said problem and the solution. Offering immersive and engaging content to help the viewer connect with your.

+1. Turn to an expert who can help you with the visualization of ideas and the creation of the animation. Also, this way you can keep focusing on your own business.